Where: Just Eat Takeaway.com
When: June – December 2025
For Just Eat's B2B audience, I developed the copy and content for it thePartner Hub platform, where I focused on creating intuitive in-platform content for restaurant partners.
My work involved writing copy to guide users through essential tasks and to ensure the platform felt accessible, making every interaction as clear as possible so partners can easily manage their day-to-day operations.
I also authored a large library of Knowledge Centre articles that translated technical processes into clear step-by-step guides, helping partners manage their business more effectively and make the most of the tools Just Eat provides.
By maintaining a consistent and supportive voice, we managed to build a platform that empowers partners to take control of their online presence to grow their sales.
Where: Wasserman
When: October 2025
I developed the concept and copy for this social campaign, focusing on the contrast between F1's high-speed spectacle and the technical infrastructure that powers it.
The strategy was built on a simple juxtaposition: “What the world sees” vs “What makes it possible.”
By shifting the focus from the car to the people and the platform, I positioned ServiceNow as the essential digital backbone of the Aston Martin Aramco garage.
Where: Wasserman
When: May 2025
I contributed to the content development for the official launch of the groundbreaking tech partnership between Microsoft and the Premier League.
I wrote the core narrative and editorial copy for the Microsoft Unlocked feature story, detailing how Microsoft's trusted cloud and AI technology is building the leading platform in global sport.
Read the feature: https://unlocked.microsoft.com/premier-league/
I also scripted the official announcement video, which positions the platform as the new home of Premier League content. The script focused on the challenge of uniting a global passion into a personalised fan experience.
Watch the video: https://www.youtube.com/watch?v=-P35wAhOP6c&t=1s
Where: Havas CX Helia & in-house (client-side)
When: July 2024 – May 2025
I spent 10 months producing high-impact content for teveryone’s favourite meerkat-loving price comparison website during a major digital transformation.
I started at Havas CX Helia, working closely with strategists and editors to turn data-led insights into compelling written projects. After a successful period at the agency, Compare the Market invited me to move in-house to continue the work client side.
My role focused on delivering long-form editorial articles and engaging CRM newsletters where click-through rates hit an all-time high, contributing directly to improved profit for the business.
Where: Red Connect
When: March 2024
I wrote the copy for the Bodea use cases and tutorials, which now serve as the foundational teaching tools for Adobe’s Real-Time CDP B2B Edition on the official Adobe Experience League platform.
My work involved translating complex concepts like data ingestion and identity resolution into clear, actionable copy that demonstrates how to solve the problem of siloed data.
By detailing a specific scenario for a fictional technology brand, I helped create a roadmap for users to understand how to unify account profiles and bring their customer data to life.
https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/intro/rtcdp-intro/overview
Where: Red Connect
When: March 2024
Ghostwriting for the CEO of Introhive, I helped translate his high-level executive vision into impactful thought leadership.
My role was to capture a distinct executive voice across a series of flagship blog posts that shifted the conversation away from technical CRM jargon toward a more sophisticated ‘one firm’ philosophy.
I focused on making the content resonate with a C-suite audience by balancing the inevitable rise of AI with the irreplaceable value of human relationship intelligence.
To make these pieces land, I tried to move away from the typical salesy tech approach and leaned into relatable storytelling. I turned a dry topic like data capture into a compelling narrative by using real-world anecdotes, such as the exhaustion of wading through bot-driven LinkedIn requests.
I also wrote a series of punchy LinkedIn posts designed for a CEO's personal brand, turning high-level concepts into digestible, viral-ready insights. By bridging the gap between complex SaaS features and the actual human connections that drive professional services, I helped build a consistent and influential online presence for the brand's leadership.
https://www.introhive.com/blog-posts/leveraging-the-human-connection-behind-ai/
Where: Havas Red UK
When: March 2024
I spent March 2024 working with the team at Havas to put the final editorial polish on Reckitt’s 2023 Sustainability Report.
It was a high-stakes push leading up to the April publication, where I acted as set of eyes on the narrative to ensure everything felt cohesive and sharp.
A big part of the job involved digging into the data and pulling the key stats through to the report's infographics, making sure the complex ESG metrics were translated into something clear, visual, and easy for stakeholders to wrap their heads around.
On the more campaign-focused side of things, I also wrote the copy for Nurofen’s Gender Pain Gap website. It was a project that required a careful balance of empathy and authority to highlight the systemic issues in how women’s pain is diagnosed and treated.
It meant taking a heavy, important subject and turning it into an engaging digital experience that didn't just share information, but really pushed for a change in the conversation.
Where: Skew
When: February – March 2024
This is a thought leadership piece I ghostwrote for a brand licensing agency Skew, positioning them as experts in brand growth.
It features in-depth analysis of key case studies, including the strategies of Star Wars, Red Bull and Virgin, to illustrate instances of successful and failed brand extensions.
The piece also provides practical advice on risk mitigation, building brand equity and forecasting the future of creator-led brand licensing.
Read it here: https://skewstudio.com/blog/what-is-brand-extension
Where: RPM
When: October – November 2023
I contributed to the transformation of Diageo’s online support platform for businesses. Diageo One provides advice, insight and tools that help businesses, offering free to use marketing tools, training materials and 24/7 support.
Previously only available to the on-trade, we gave Diageo One a fresh new look and tone of voice to ensure the platform meets customer needs via desktop, mobile and app.
Where: Tag
When: April – August 2023
I managed the editorial production and tone of voice for a series of high-level financial methodology documents for the London Stock Exchange Group.
My job wasn't to write the technical information, but to create the professional wrapper that makes this information accessible and for global investors.
I proofread a series of documents to ensure editorial consistency, wrote the titles, descriptions and metadata that allow these documents to be found and understood within the LSEG digital backend, and translated dense technical information into clear language while adhering to strict regulatory standards.
Examples below:
FTSE Canada 1-5 Year All Government Laddered Bond Index https://www.lseg.com/content/dam/ftse-russell/en_us/documents/ground-rules/ftse-canada-1-5-year-all-government-laddered-bond-index.pdf
FTSE Canada Investment Grade 1-5 Year Laddered Corporate Bond Indexhttps://www.lseg.com/content/dam/ftse-russell/en_us/documents/ground-rules/ftse-canada-investment-grade-1-5-year-laddered-corporate-bond-index.pdf
FTSE Canada 1-5 Year Laddered Bond Index Series (The Master Series)https://www.lseg.com/content/dam/ftse-russell/en_us/documents/ground-rules/ftse-canada-1-5-year-laddered-bond-index-series-ground-rules.pdf
FTSE Canada Universe Bond Index Series (The Underlying Methodology) https://www.lseg.com/content/dam/ftse-russell/en_us/documents/ground-rules/ftse-canada-universe-bond-index-series-ground-rules.pdf
FTSE Fixed Income Recalculation Policy and Guidelines https://www.lseg.com/content/dam/ftse-russell/en_us/documents/ground-rules/ftse-fixed-income-recalculation-policy-and-guidelines.pdf
