Where: Haygarth
When: April-June 2021
Systane Complete, a new formula designed to provide relief for every major type of dry eye, is an ideal first-line treatment option for people who suffer from evaporative dry eye, aqueous tear deficient dry eye or mixed dry eye.
It uses intelligent moisture and lipid delivery to enhance delivery of the active ingredient across the surface of the eye and stabilise the tear film. Its advanced nano-droplet technology allows for fast-acting hydration, tear evaporation protection and long-lasting relief.
These ads were my first foray into script writing while working with Haygarth in 2021.
Where: eg+ worldwide
When: January-May 2022
LEGO x Horizon: Forbidden West brochure. Click the images to see a PDF version.
Where: Proximity Worldwide
When: March 2015-April 2016
Do you smoke rollies? You know that bit of writing on the inside of a Rizla packet that says ‘Keep rolling with the world’s number one’?
I wrote that.
Where: Antidote
When: March 2020 & May 2021
Here to blow apart the traditional world of bingo, we created Gloria – a sassy 21st century power-heroine who is here to show the nation how to ‘Bingo Like A Boss.’
We created a fully-integrated, cross channel campaign that featured a series of films showing how to boss the everyday whilst playing Gala Bingo at the same time.
Punchy, brassy, sassy. We created a brand new tone of voice that encouraged players to get their Gala on.
With breakout posts, videos to celebrate people’s birthdays and their Gala-versaries, plus radio, Gloria bossed Gala’s social channels across the board.
Finally, we oversaw a contemporary redesign of the Gala Bingo brand, taking it from bingo hall to digit-all.
Where: Table19
When: March-June 2018
Briefs were coming in from clients asking us to create campaigns that get customers to stay opted in, but inboxes were full to the brim with emails asking people to do just that. This gave us the perfect opportunity to do something that really stood out.
This Sky email focused fully on the FOMO factor. We created a hypothetical, next-generation remote and pretended to launch it, before revealing that although it doesn’t exist, if it did we wouldn’t be able to tell anyone about it.
We also produced a DM version for customers whose email addresses weren’t on the mailing list.
Where: STEEL London
When: July 2018-July 2019
1. Plume Adaptive Home Wi-Fi
2. TalkTalk Beat The Scammers
3. TalkTalk Broadband set-up
Click the image to explore each project.
Where: RPM
When: October-November 2023
I contributed to the transformation of Diageo’s online support platform for businesses. Diageo One provides advice, critical insight, and tools that helps to supercharge businesses with its free to use marketing tools, training materials and 24/7 support.
Previously only available to the on-trade, we gave Diageo One a fresh new look and tone of voice to ensure the platform meets customer needs via desktop, mobile and app.
There’s a Smirnoff magazine and thrown in at the end there too.
Where: Teamspirit
When: September-October 2021
In this white paper, our aim was to remind SME’s that customers of today don't have the patience for clunky transitions, sluggish sites, or unsecure services.
With trends shifting towards contactless and mobile payments, merchants and other clients will need software that helps them deliver exceptional customer experiences.
We wanted to let business know that by offering a payment solution through your software, you can set yourself apart from the competition.
And if you make it all the way to the end, there’s an infographic waiting for you at the bottom of the page. And who doesn’t love an infographic?
Where: Table19
When: March-June 2018
*Click the images to see a high res PDF*
The Challenge:
To get customers to do their big Christmas shop with Sainsbury’s, rather than a competitor in a time when people are shopping around more than ever.
We needed to engage customers to keep them shopping and swiping while they were being bombarded with loads of competitor offers.
The Solution:
We started by identifying customers who had previously saved up their Nectar points and spent them in-store at Christmas time. So rather than counting down to Christmas, Sainsbury’s customers were counting up!
The Result:
We were able to create highly personalised customer journeys across direct mail, email, digital and in-store.
Customer participation rate: 82%
Email open rate: 43%
Nectar Card redemption rate: 5%
Sales uplight on previous year: 7%
Where: Receipt Bank/Dext (in-house)
When: July-November 2019 & October 2020
Receipt Bank (now called Dext) automates data extraction for accountants and bookkeepers with its cloud-based platform for uploading receipts and invoices.
It has more than 60,000 users across 300,000 small-to-medium businesses and 35,000 accountants and bookkeepers worldwide.
Where: Dunnhumby
When: March-August 2014
The Orchard at Tesco scheme existed to give members the chance to trial new products in exchange for feedback and social media exposure. In one instance, customers were encouraged to try Tesco’s new range of succulent steaks (not an easy task, as this was during the aftermath of the horse meat scandal), and the other was to promote Tesco’s new home range.
The summer entertaining brochure was released to tie-in in 2014 FIFA World Cup in Brazil to get Britain’s taste buds and barbecues sizzling throughout the summer.
Click the images to see each DM piece in full.
Where: Hi Mum! Said Dad
When: April-May 2021
Bestinvest gives people all they need to invest with confidence. We reinvented its proposition and brand to encourage more customers to master their money.
When people can ‘see’ their personal financial goals, they become better at moving towards them. Bestinvest wanted to tap into this, by helping more people understand the impact of today’s decisions on tomorrow.
It was essential that we respected the needs of the loyal customer base whilst creating a platform that would resonate with a new audience.
We designed a best-in-class user experience, to make sure that Bestinvest is always engaging and accessible. Click the gif to see some examples.
Where: Table19
When: March-June 2018
Unison is a San Francisco-based company that is pioneering a new way to fund home purchases. A market leader in home ownership investment, the company makes long-term investments in individual residential properties through two innovative programs: Unison HomeBuyer, which provides a portion of the down payment needed to purchase a home, and Unison HomeOwner, which allows current homeowners to tap into their home equity without interest or monthly payments.
This DM piece was distributed to prospective first time home buyers across the United States.
Click the images to see a high res version of the DM in full.
Where: Table19
When: March-June2018
Jumeirah Hotels & Resorts is a Dubai-based international luxury hotel chain, operating two extraordinary hotel brands offering exceptional guests experiences across the world. Jumeirah hotels are regarded as among the most luxurious and innovative in the world, and have won numerous international travel and tourism awards including 76 prestigious accolades in 2017.
The group offers a number of dining options and cuisines across its vast portfolio of Dubai locations for guests to celebrate the Holy Month of Ramadan.
Click the images to see a high res PDF version of the brochure.
Where: Teamspirit
When: September-October 2021
Click the images to see a high res PDF version.
Where: Skew
When: February–March 2024
Ghostwritten article for design agency Skew on brand extension:
https://skewstudio.com/blog/what-is-brand-extension
Where: eg+ worldwide
When: January-May 2022
Click this snazzy HP gif (and make me uploading such a huge file worthwhile) to see three case studies I wrote for HP about their rather impressive 3D printing capabilities.
Where: Ogilvy
When: January-February 2021
Where: AxiCom
When: April 2021
Vessel Connects is a consultant, procurer and distributor of premium mobile solutions to global healthcare enterprises. The company is on a mission to revolutionise the electronic collection of data from patients, doctors, and caregivers using handheld devices, so users can directly report the outcomes of clinical trials.
HMD Global supported the client in transitioning from handwritten notes to digitised patient data collection in clinical trials. For a client working in the healthcare space, reliability and cost-effectiveness were essential to maximise the accessibility of the IoT solution. With the HMD Connect Pro management console, deploying and managing clinical trials has become a seamless experience.
